Create a PSA
Since the outbreak of COVID-19, there has been an increase in the incidents of racial attacks on Asian Canadians. The Asian Canadian community is greatly concerned that attacks will only escalate after self-isolation orders are lifted. It is so concerning that Asian elders are being warned not to leave their homes to stay safe.
The Call to Action for our community is to stand up and to speak out against this violence and to support all the other organizations making actionable change.
As part of our online campaign to ‘#Elimin8hate’, we are asking Filmmakers and the Public to make their own 60 second Public Service Announcement.
These videos should speak of personal experiences or on the following themes:
EMPOWER
EDUCATE
ELIMINATE RACISM
The purpose of sharing these videos is to help the community to come together, to help victims know that they are not alone and to promote positive solutions to eliminate the negativity of racism.
PSA Requirements
Please use landscape (16:9) format
Keep them 60 seconds or under
include #elimin8hate and www.elimin8hate.org in one of your title cards
include “Please donate to #Elimin8Hate if you’re able” in one of your title cards
Obtain rights and permissions for all participants and music releases that allows Elimin8Hate to share and post on all platforms
Videos must not have vulgar, profane, sexually explicit or hate language or content.
Send the videos as a link to elimin8hate@vaff.org
NOTE: Elimin8Hate reserves the right to post or not to post submitted videos.